The New Chevrolet Malibu Ad Depicts Fathers’ Work-Family Priorities

Chevy Malibu* launched a new ad campaign that extols the virtues of valuing family over materialism. This rare and honest depiction of everyday dads is a refreshing change from the glitz we often see.

A screencap of Chevrolet Malibu's positive depiction of fathers and work-life balance
A screencap of Chevrolet Malibu’s positive depiction of fathers and work-life balance

When I watch TV, I almost always tune out the commercials. But while watching the World Series the other night, there was an ad that grabbed and kept my attention. (In fact, my wife, whose only flaw is that she dislikes baseball, was in the room at the time and told me “this ad would make for a good blog post for you”)

Car ads typically try to entice the buyer by showing how¬†THIS car will make others see you as richer, cooler, more sophisticated, more powerful. This ad for the 2014 Chevy Malibu stands out- It extols the virtues of valuing relationships with children, significant others, and family over career ambition and status-seeking. It’s worth watching:

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