The New Chevrolet Malibu Ad Depicts Fathers’ Work-Family Priorities

Chevy Malibu* launched a new ad campaign that extols the virtues of valuing family over materialism. This rare and honest depiction of everyday dads is a refreshing change from the glitz we often see.

A screencap of Chevrolet Malibu's positive depiction of fathers and work-life balance
A screencap of Chevrolet Malibu’s positive depiction of fathers and work-life balance

When I watch TV, I almost always tune out the commercials. But while watching the World Series the other night, there was an ad that grabbed and kept my attention. (In fact, my wife, whose only flaw is that she dislikes baseball, was in the room at the time and told me “this ad would make for a good blog post for you”)

Car ads typically try to entice the buyer by showing how THIS car will make others see you as richer, cooler, more sophisticated, more powerful. This ad for the 2014 Chevy Malibu stands out- It extols the virtues of valuing relationships with children, significant others, and family over career ambition and status-seeking. It’s worth watching:

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Open Letter to the New York Times: There is No “Room for Debate” About the Value of Fathers

In its June 4th “Room For Debate“, the New York Times insulted fathers by questioning their purpose, role and potential contribution to families. My rebuttal to the very question, and my commentary on the contributors’ writings.

Dear New York Times-

SMH. I expect more from the “Newspaper of Record”

The New York Times questions whether fathers have a role in modern families. Really?
The New York Times questions whether fathers have a role in modern families. Really?

I don’t know where to begin.

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Huggies Have “Come A Long Way, Baby” in Depicting Fathers

In one year, Huggies’ advertising went from depicting dads as incompetent boobs to depicting them as capable involved parents. Here’s a brief analysis of how and why they made the change.

What a difference a year makes!

That was then:

ABC News' coverage of Huggies March 2012 ads that depicted dads as "hapless and hopeless in caring for their babies"
ABC News’ coverage of Huggies’ March 2012 ads that depicted dads as “hapless and hopeless in caring for their babies” (click on the picture to watch the piece)

Way back in the Stone Age of March 2012, Huggies ran some ads to show that their diapers could stand up to the “toughest test”- incompetent bumbling dads who don’t know the first thing about caring for kids or changing diapers- after all, they are too busy watching sports and being dumb to be competent. They also built a facebook campaign around getting women to test out Huggies with their incompetent husbands for 5 days and share their stories.

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