Now that the dust has settled, it’s time to examine the media’s response to Yahoo’s ban on telework. Much analysis, by “journalists” and experts alike, missed the point entirely. I explain where so many went wrong.
I promise this is the last I’ll write about this issue unless there’s some new development
Yahoo! CEO Marissa Mayer’s decision to ban working from home for all employees was rightfully a hotly debated topic. Considering the steady rise of telework over the past decade, the increased attention to work-family issues, and Mayer’s high visibility as the first female CEO of her generation (who was hired while pregnant and recently build a posh nursery for her baby in her CEO suite), you had all the ingredients for a big story.
It is not surprising that many people had very strong feelings about this ban on telework, both pro (“working from home kills creativity”) and con (“betrayal of the sisterhood!”). I have become inured to “journalists” and advocates being unable to write accurate articles. When there’s a hot button issue, we very often get shouting, cherry-picked facts, provocative headlines and overstated conclusions. These are great for page views, but not for an informed readership.
Now that we’re a few weeks out, the time seems right to examine the media reaction to Yahoo’s ban on telework. (hint: almost everyone missed the point entirely)